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iMatterNow campaign

We are youth from across the US, tired of waiting for older generations to end the climate crisis. A single 13-year-old, Alec Loorz, founded iMatter in 2007. The result: worldwide marches; local and federal lawsuits; and hundreds of speeches. But change has been too slow.

iMatterNow is a campaign to hold adults and community leaders accountable. We are demanding that our cities immediately develop and implement a plan to be free of fossil fuels and at zero emissions by 2040, or sooner.