iMatterNow campaign

Community Based

We are youth from across the US, tired of waiting for older generations to end the climate crisis. A single 13-year-old, Alec Loorz, founded iMatter in 2007. The result: worldwide marches; local and federal lawsuits; and hundreds of speeches. But change has been too slow.

iMatterNow is a campaign to hold adults and community leaders accountable. We are demanding that our cities immediately develop and implement a plan to be free of fossil fuels and at zero emissions by 2040, or sooner.

iMatter Story


To get cities across the US to commit to be free of fossil fuels and at net zero emissions by 2040.

"iMatter was and is the perfect platform for making real change happen. I know that I need to do something, I know that if I don’t do something, the entire species is at stake, and I know that enough people aren’t doing all they can do for the environment. Through iMatter, I’ve found a bit of hope. We are shouting for change, making it happen, and we refuse to stop until that change is made."

Annemarie Manley, 16, iMatter Youth Council Member, Austin, Texas

High Level Impact: 

With the iMatterNOW Campaign, youth leaders will secure city-by-city commitments to net zero emissions by 2040. We're focused on cities, because massive change starts at the grassroots level, where the issue is personal – where people will have to look us in the eye and realize it’s our futures at stake.

Our aim is to create a model for shifting political will that can be rapidly rolled out across the U.S. We have a special focus on smaller cities. Small cities house larger populations and are responsible for significantly more of our nation’s carbon emissions than large cities.

Across the United States

Piloting in: Des Moines, IA, Chappaqua, NY, Fairfax County, VA, Arlington, VA, East Brunswick, NJ, Raleigh, NC, Rancho Cucamonga, CA, Ventura, CA, St Louis Park, MN, Mesa AZ, Portland OR

Point of Contact: 

Larry Kraft

ED - iMatter